Case study
Arcade Music Fest
Two weeks. Real revenue.
Arcade Music Fest — a two-day festival, 8,000–10,000 attendees. We came in with ~2 weeks of effective runway before the partner deadline closed.

Covington / NKY · Aug 8–9, 2026
~$4,075*
new revenue · ~21% on ~$19.3K base
$1,975
booked vendor fees
~$2,100
projected water line
5
new vendor + partner deals
Alpine Valley Water — a new revenue line, not a sponsor check.
840 bottles resold at $2.50 — up to ~$2,100, projected at sell-out (25 cases donated + 5 bought, ~$0 cost). Separately, $1,975 in vendor fees is already booked.
* ~$4,075 = $1,975 booked vendor fees + ~$2,100 projected water resale at sell-out (realized on event day).
Selling sponsorships ends when the check clears. Building revenue keeps paying.

